The property comes first. Here's how Janine gets it sold — with real results, real marketing and real reviews.
The focus is the property. The market is always changing, so you need to change — and your marketing needs to change with it, in real time.
The property comes first, but your goals matter just as much, your timeline, your next move, what outcome actually makes sense for you. Getting a home ready for market is one thing; what happens after the listing goes live is another. My approach starts with understanding what you're trying to accomplish, identifying what makes your home valuable to buyers, and recognizing what might give them pause. From there, we build a plan around pricing, presentation, and marketing, then we pay attention: what's getting attention, what's not, what buyers are saying, and what's changing around us. A good strategy doesn't stand still when the market moves. And through all of it, I'm not going to push you into a decision — I guide you, laying out the plan and the trade-offs so you can decide what's right for you. That's usually what clients tell me they value most: no pressure, no script, just someone who puts them first.
An MLS entry, so buyers can find it. Portal syndication to Zillow, Realtor.com, and Redfin for exposure. An open house or two. A yard sign where it's allowed. Then you wait.
Lead with what's underrated about your home, the features buyers overlook at first glance. Reach the right audience across digital channels and agent networks. Give buyers a reason to look again with fresh presentation and a clear message. Then watch, listen, and adjust, reviewing showings, feedback, and the competition rather than letting the listing sit.
Markets change, interest rates move, inventory shifts, and buyers adjust what they're willing to spend. I don't believe in setting a price, posting a listing, and hoping for the best.
It starts with one question: what's your plan after you sell? Where this move takes you shapes everything that comes before it, so we build the strategy backwards from there. Every home gets an honest look at what makes it valuable to buyers and what might give them pause, then a plan built around positioning, pricing, and marketing that fits your property, your timeline, and what's next for you.
Buyers compare price, space, location, and monthly cost, not just the number on the sign. We choose a pricing strategy with a purpose, not a guess, and revisit it as the market moves.
Market the home, then work the market. The launch is only the beginning. I watch showing activity, listen to buyer feedback, track competing properties, and tell you what's working, so we can adjust before a listing sits.
The plan we build today should stay flexible enough to respond to what happens tomorrow.
Proven pricing strength from $240K to $2.9M.
Every listing gets its own campaign — professional photography, video and social reach built around that specific property. Across recent listings: 9,745 Instagram impressions across 35 posts and 7,679 views on Zillow. A few examples:
No two sellers, homes, or neighborhoods are the same, and the right timing shifts the plan too, so what works for one listing won't always fit the next. One thing stays constant: professional photography and a presentation/staging video, every time.
Repairs and painting, staging, professional photography, floor plans, and a virtual walkthrough and video tour.
Live on MLS, Zillow, Trulia, and related sites, an eBlast to my 12,000+ email database, a social media campaign, and printed marketing collateral.
Public open houses, private showings, and follow-ups performed within 24 hours of every one.
From accepted offer to closing day, I stay on top of every detail until the keys change hands.
Your home has one chance to make a first impression. The right prep pays off.
*Architectural Digest, 2023
We've worked with Janine for buying 2 homes and selling 1, and we would absolutely work with her again in the future. — Julie K.
She helped us both sell our condo and purchase our new home simultaneously — we didn't just feel like we'd worked with a great agent, we felt like we'd gained a friend. — Chris A.
Read All 40 Reviews →Let's talk about your home, your timeline, and a marketing plan built around your property.
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